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HBR Blog: How Your Smartphone Will Transform Your Elevator Pitch

Michael Schrage blogged last week for the Harvard Business Review and covered an interesting trend coming out of some recent application/product demos he’s attended: Unprompted by me, Osman whipped out his smartphone and handed it over. I was watching a decent video clip illustrating his product’s features and functionality. I could tap to hear testimonials. I could tap to play with a simulation of the software. In a matter of moments, the device had transformed Osman… Read more »

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