You are currently browsing: location

Check-in Services Driving Location-Based Advertising

(via intomobile) Check-in services such as Foursquare, Gowalla, Loopt, and Facebook Places are bringing a new element to the mobile game, as well as to mobile users.That new element is location-based advertising, which is on the brink of exploding. Though still a fragmented market, location-based advertising (LBA) is becoming yet another avenue for businesses to reach consumers. According to a report by ABI Research (research firm), businesses will shell out $1.8 billion in 2015 on… Read more »

Filed Under: Blog | Industry Trends

Acquiring Location With the PointAbout Springboard

You can easily acquire location by using the PointAbout Springboard using JavaScript. First import the interface script: [sourcecode language="jscript"] [/sourcecode] please make sure to change the X.X with the correct version number which has been given to you.  You code should look similar to the one below: [sourcecode language="jscript"] [/sourcecode] The javascript interface allows PointAbout’s Springboard to communicate with your webpage by passing messages using JavaScript.    Next we’ll create callbacks so that when the Springboard… Read more »