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Mobile Commerce: Affluent vs. Ultra-Affluent

(via emarketer) Nearly 13% of all US web-enabled mobile users reported purchasing online, according to a Spring 2010 survey by Pricegrabber.com; seemingly the bulk of those users are labeled as affluent and are taking the lead in m-commerce. The Luxury Institute conducted research and found that affluent and ultra-affluent mobile users are more apt to make mobile web purchases.   Those users with a minimum net worth of $5 million often made purchases from their mobile… Read more »

Filed Under: Blog | Mobile Trends