According to the included article in ReadWrite Mobile, just two years ago the average number of apps on a smartphone was 10. We know why there are 7 numbers in a phone number, 9 in a social security number and so on. It’s what we can handle. The psychologist George Miller wrote a famous article about the Magic Number 7, establishing that this number, plus or minus 2, is the number of things we are generally… Read more »

The iPhone and Android apps our team developed for the Entertainment Software Rating Board (ESRB) were released to the public today, just in time for the holiday season. The ESRB came to PointAbout looking to give parents a reliable tool that would ensure the video and computer games they’re buying for their children are age-appropriate. The app we collaborated with them to create allows parents to search a database of 20,000+ titles by name or… Read more »

Everybody here at PointAbout was thrilled to find out we were ranked #11 on the Lead411 Technology 500 list. The list came out last week and is comprised of the fastest-growing tech companies based on the percentage by which their revenues grew from 2007 to 2009. Scott Suhy, our CEO and resident “mastermind of mobile phone apps” spent some time talking with Lead411’s Susan Payton about the honor, and this article was the result. In… Read more »

Apps, apps here, apps there, apps everywhere. According to the Pew Internet Project, 82% of American adults are active mobile phone users. Nearly half of all users (43%) have downloaded apps, with 24% using them on a regular basis. The most popular apps are games, news/weather, maps/navigation, social networking, music, entertainment/food, banking/finance, sports, productivity, and shopping/retail. So, yes, there really is an app for everything! Teach ‘em young, Sesame Street… (via mashable)