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PointAbout Whitepapers

The PointAbout team of subject matter experts has collaborated on a number of whitepapers and case studies on the present and future state of the mobile industry. Topics we’ve covered include Near-Field Communications (NFC), the differences between developing native and web apps, important things to know (and do) before starting a mobile project, and many more. Check out our whitepapers below, and contact us using the form on the right if you’d like to hear how the PointAbout team can apply our collective knowledge to make your mobile projects successful.


  • The Entertainment Software Rating Board is a non-profit agency that assigns ratings to video and computer games. PointAbout and the ESRB have worked together to create native apps for three different platforms: iPhone, Android, and Windows Phone 7. This whitepaper discusses why the ESRB got into the app game and why they have continued making improvements to their apps and expanding to other platforms.


  • Building native software for an operating system is different than building software for the web. Most companies have been building on web technologies for the last 15 years, and it’s been at least that long since developers had to build native software for an operating system like the iOS or Android phones. The discipline for each is very different.


  • This whitepaper explains PointAbout’s pre-development phased approach to mobile development, which ensures that our clients can knowledgeably evaluate the mobile landscape, articulate their wants and needs, and develop mobile products accordingly. Our process consists of three main steps.


  • Cars.com, the automotive listing giant, was quick to embrace mobile, and with over one million visits per month to its iPhone app, it has clearly paid off. Nick Fotis, Cars.com’s mobile product manager, discusses the business decisions behind his company’s mobile strategy with PointAbout; a 3-tier approach to mobile: a mobile website, a native application, and expanding into multiple mobile platforms.


  • Auto industry expert Ty Beltramo discusses the automotive industry and how it can get into gear with mobile. Check out this whitepaper to find out how the mobile revolution will effect every-day activities like getting behind the wheel in the near future.


  • This informative whitepaper about Near-Field Communication examines the background, delves into the three modes of operation (read/writer, peer-to-peer, and card emulation) that will allow for the integration of NFC, and explores its various uses. More importantly, NFC security concerns are discussed, as well as the benefits offered by the technology.


  • This whitepaper delves into the common problem of shifting from one mobile platform to another, in particular, Apple’s iOS to Google’s Android or vice versa. Each platform’s background and features are discussed, along with development considerations. Other aspects included are the differences in hardware and programming languages, multi-platform options, and testing applications.


  • This whitepaper explores the difference between native apps, web apps, and mobile websites. It discusses the evolution of HTML5, its most important elements (canvas element, video/audio element, offline web applications, geolocation, and the omission of using IP addresses), and how its implementation will affect not only web apps, but the overall mobile experience.


  • As mobile devices become more mainstream and mobile applications become integral pieces of an increasing number of companies’ IT infrastructures, it is vital that enterprise level decision-makers understand common terminology in the mobile development landscape. This whitepaper is a compilation of common terms in the world of mobile application development, created by the app development team at PointAbout.